Date First Published: 20th April 2023
Topic: Web Design & Development
Subtopic: Web Development
Article Type: Computer Questions & Answers
Difficulty: MediumDifficulty Level: 4/10
Learn about how many pages a website should have in this article.
The short answer to this question is that a website should have at least 5 pages in order for it to have enough opportunities to rank in the SERPs, allow it to be targeted for keywords, and for it to have enough information for visitors. When it comes to how many pages a website should have, there is no single answer to this question and there is no maximum number of pages a website can have. The number of pages a website should have will constantly vary, depending on the type of website, the target audience, and the overall purpose of the website. Below is advice on how many pages a website should have and the types of websites that are suitable for the page ranges.
A website with only one page is known as a single-page website. Most websites have more than 1 page and this won't be enough for the majority of websites. However, there are some times when a website only needs 1 page. Temporary websites, events, portfolios, and coming soon pages only have 1 page. With a single-page website, all the content is displayed on the homepage. Most single-page websites have no navigation bars, menus, or footers as there are no other pages to navigate to.
If you are building a temporary website, or a website with just the basic pages, like the homepage, privacy policy page, about page, and don't have any content to add at the moment, then 2-10 pages may be enough for your website. Recently launched business websites that don’t have much content yet may only have a few pages. Most websites start with at least 5 pages, but anything between 2 and 10 pages are considered an extra small website.
For more information about the basic pages that nearly all websites have, see this article.
Small businesses and online stores often have 10-50 pages. 10-50 pages are usually enough for small businesses to cover all their products and services. When they have recently launched, they won't have much to offer and a small website may be most suitable. 10-50 pages is a good starting point for a small business website. It can always add more pages later on when it releases more products and services or expands.
Most small-medium-sized business websites and blogs have 50-500 pages. There is evidence that pages with more pages lead to better visitor retention as they have more content to look at. 50-250 pages are often enough for small businesses and blogs, but are not usually enough for large businesses and blogs. Large businesses and blogs usually have thousands of pages on their websites.
Medium-sized websites and blogs usually consist of 250-1000 pages. This is the average amount of pages an ecommerce website contains. It is enough to provide a lot of opportunities for a website to rank for specific keywords in SERPs. Due to the higher amount of pages, medium-sized websites often need more navigation features, like a "breadcrumb" trail and sitemaps to allow visitors to quickly move between all the different pages.
Any website that contains 1000-2000 pages is considered a large website. Well-established online stores and blogs contain more than 1000 pages. Large websites with over 1000 pages will usually need an XML sitemap file as search engines might miss crawling some of the new or recently modified pages.
Large ecommerce sites and large blogs may have thousands or even millions of pages. For example, Amazon, the largest online retailer, has over 10 million pages on its site, from sellers all around the world. Websites with over 2000 pages are much harder to maintain, but there is often a team of multiple people that are responsible for ensuring that each page is consistent, up-to-date, and accurate. Extra large websites are usually designed to target all sorts of customer segments instead of being limited to only a few customer segments, which is what small websites are usually limited to.
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