What Is A Keyword Strategy?

Date First Published: 13th January 2023

Topic: Web Design & Development

Subtopic: SEO

Article Type: Computer Terms & Definitions

Difficulty Level: 5/10

Learn more about what a keyword strategy is in this article.

A keyword strategy is a plan to generate organic traffic from relevant keywords in order to achieve a certain goal. After carrying out keyword research to find the most suitable keywords to use, a keyword strategy should be used, which contains all the decisions made based on the findings in keyword research. This could be the type of content to write. A keyword strategy should define what a website owner needs for their website to rank on the SERPs and the reason why.

What Makes A Good Keyword Strategy?

A good keyword strategy uses keywords that:

• Will perform well and generate a sufficient amount of organic traffic.
• Have a sufficient search volume.
• Are not too difficult to rank for.
• Are relevant to the page.
• Identify the target audience.
• Supports the goals of the website.

A good keyword strategy will require more than just a few keywords to be planned. It will require a large number of keywords that are sorted into a hierarchy. In search engine marketing (SEM), this will make it much easier to create PPC ads. Keyword grouping will also make it easier to write text that applies to multiple terms at the same time.

Key Performance Indicators

When it comes to putting specific goals and key performance indicators for a keyword strategy in place, website owners should consider using:

• Keyword rankings - These are essential in a keyword strategy. The higher a site ranks, the higher the chances of organic traffic as it would make it easier for searchers to find it.
• Keyword footprint - Tracking the number of keywords that a website has been indexed for can indicate the organic visibility of a site.
• Organic keyword trend - Tracking the number of keywords that are showing in each group of positions can help to show growth and progress.

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