Date First Published: 28th October 2022
Topic: Web Design & Development
Subtopic: Web Advertising
Article Type: Computer Terms & Definitions
Difficulty: MediumDifficulty Level: 6/10
Learn more about what direct advertising is in this article.
Direct advertising is a form of online advertising when a business directly asks potential customers to buy a product or a service. Businesses have to be persuasive in convincing potential customers. They may use a CTA or clickbait content to grab visitor's attention. The most important aspect of direct advertising is selling. The click-through rate and sales generated through users clicking through the ads can measure the success of the direct advertising campaign. Direct advertising is the opposite of indirect advertising where businesses use unobvious forms of advertising to promote their products or services, such as simply displaying an image of their product or service rather than being promotional or using a call-to-action, such as ‘Buy now’ or ‘Check out now’.
Examples of direct advertising include:
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