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What Is Yoast?

What Is Yoast

Date First Published: 3rd December 2022

Topic: Web Design & Development

Subtopic: Web Organisations

Article Type: Computer Terms & Definitions

Difficulty: Medium

Difficulty Level: 5/10

Learn more about what Yoast is in this article.

Yoast is a company that specialises in optimising websites for search engines and CMS SEO plugins. Most people that use WordPress know Yoast from their Yoast SEO plugin which is designed to give website owners tips on how to optimise their content for search engines, rank higher, and speed up the process of technical customisations. Yoast SEO is the most popular SEO plugin with over 5 million active installations, over 350 million downloads, and over 25,000 five star reviews on WordPress.org.

Yoast SEO does not only help to optimise websites for search engines. It also helps to ensure that the content is as high-quality as possible for readers. Features, such as highlighting and replacing of complex words, estimated reading time calculator, and readability analysis are examples.

Note: Info Icon

Yoast SEO is free of charge for basic features, but for advanced features, a yearly fee is required for Yoast Premium.

Features Of Yoast SEO

The features of Yoast SEO are:

  • Snippet preview, allowing website owners to see what their page would look like in Google search results.
  • Display of SEO issues inside the WordPress dashboard.
  • Preview of what the content will look like when people share it on social media (Premium feature).
  • Content optimisation, which will give website owners tips on how to optimise their content, including sentences that start with the same word, sentence length, word length, subheading distribution, transition words, keyphrase length, repeated words, meta description length, outbound links, image alt attributes, SEO-friendly URL checking, and more.
  • XML sitemap generator, generating a sitemap of a site, which will include links to a variety of posts, pages, categories, tags, and more.
  • Orphan page finder, helping to find hidden content on a website (Premium feature).
  • Readability analysis.
  • Automatic canonical URL tags.
  • Keyword density analyser.
  • Dropdown options to exclude a page from the search results and follow links.
  • Highlighting and replacing of complex words to make text easier to understand (Premium feature).
  • Estimated reading time calculator (Premium feature).
  • Identification of high-performing keywords that can boost the quality and relevance of content.
  • Redirect manager, allowing website owners to redirect a page from one URL to another and avoid dead-ends and 404 errors.


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