SEO Quiz (B)

Question 1

The correct answer is: d: Keyword stuffing

Keyword stuffing is the act of placing an unnecessarily large amount of keywords onto a page to manipulate the search engine ranking for it. Websites caught engaging in keyword stuffing will be penalised by Google.

Options A, B, and C are incorrect as search engines do not penalise websites for very little website traffic, poor spelling and grammar, and duplicate content.

Question 2

The correct answer is: b: Navigational intent

Although Amazon is an ecommerce site, the search term "Amazon website" is a navigational search intent as the user is looking for a specific website and not directly looking to buy something, for information, or to make a transaction.

Question 3

The correct answer is: a: True

Due to issues with keyword stuffing, most search engines stopped paying attention to the meta keywords tag a long time ago.

Question 4

The correct answer is: b: Crawlability

Technical SEO involves taking steps to ensure that a page can be properly and efficiently crawled by search engine bots. Crawlability is a good example of a technical SEO factor.

Option A is incorrect as that is not a factor that will influence the ranking of pages in SERPs.

Option C is incorrect as that is an on-page SEO factor.

Option D is incorrect as that is an off-page SEO factor.

Question 5

The correct answer is: c: 1.5%

The keyword density is the percentage of words that match a specific keyword on a page.

12 ÷ 800 x 100 = 1.5% keyword density

Question 6

The correct answer is: b: False

Although backlinks are a key factor that search engines use to determine the order pages are listed when similar pages are indexed, they do not need backlinks to successfully crawl and index pages. There are lots of pages indexed by search engines with no backlinks.

Question 7

The correct answer is: b: Links between related sites that are not direct competitors

Ideally, reciprocal links should be between related sites as links between unrelated sites can look like a form of spam to users. However, the sites should not be direct competitors as there is a chance of a reciprocal link only being used to boost a competitor's ranking. Linking to a site doesn't guarantee a link back and also doesn't guarantee that they will keep that link.

Question 8

The correct answer is: d: The content may not always stay on the website for that long.

Guest posting can come with limitations. Some websites may only allow the guest's post to stay on that website for a limited amount of time.

Option A is incorrect as guest posting can be used to boost the search engine ranking of websites by backlinks.

Option B is incorrect as not all guest posting sites require a fee.

Option C is incorrect as guest posting can easily be used to increase website traffic.

Question 9

The correct answer is: c: It is an instant and quick method of increasing website traffic

Option A is incorrect as SEM is a paid method of increasing website traffic and always requires a fee.

Option B and D are incorrect as SEM offers no such guarantees. Ads can be pushed down due to someone bidding more and it never guarantees at least 5 click-throughs per hour.

Question 10

The correct answer is: c: Doorway pages

Doorway pages only exist to provide a doorway into a website and provide little to no value to users.

Option A is incorrect as link building is a white hat SEO technique as long as it is done in accordance with the guidelines of search engines.

Option B is incorrect as this is not strictly prohibited against search engine guidelines. However, it is a grey hat SEO technique as it can still be a bit risky.

Option D is incorrect that is not against search engine guidelines as long as it is done correctly.

Question 11

The correct answer is: b: To prevent a page from being included in the search results index.

Option A is incorrect as the noindex tag does not prevent search engines from crawling the links on the page.

Option C is incorrect as the noindex tag does not prevent search engines from being able to access a page. Search engines need to access the page to see this tag.

Option D is incorrect as that is the role of the noarchive tag.

Question 12

The correct answer is: d: When two or more pages on the same website are optimised for the same keywords and compete against each other for ranking.

Keyword cannibalisation happens when two or more pages on the same website are optimised for the same keywords and compete against each other for ranking. This can lead to both pages causing issues for the organic performance of the website as the similar pages will split the organic click-through rate, link equity, and efforts across multiple pages and decrease the value of each page.

Option A is incorrect as that is keyword stuffing.

Option B is incorrect as that is duplicate content.

Option C is incorrect as that is a high keyword difficulty problem.

Question 13

The correct answer is: b: Improve the page speed.

Options A, C, and D are incorrect as they are all things that link building can do. Link building has no effect on the page speed.

Question 14

The correct answer is: a: Executable files

For security reasons, executable files with the .exe extension won't appear in any reputable search engine. PDF files, PowerPoint presentations, and plain text files are examples of indexable file types.

Question 15

The correct answer is: b: Hreflang

Keyword cannibalisation happens when two or more pages on the same website are optimised for the same keywords and compete against each other for ranking. This can lead to both pages causing issues for the organic performance of the website as the similar pages will split the organic click-through rate, link equity, and efforts across multiple pages and decrease the value of each page.

Option A is incorrect as that is used to prevent search engines from displaying a snippet (description) under the search result.

Option C is incorrect as that is used to exclude a page from being included in the search engine index.