Web Design & Development Quiz (B)

Question 1

The correct answer is: c: Ads

Options A, B, and C are incorrect as they are examples of where free website traffic would come from.

Question 2

The correct answer is: b: False

Not all websites need a sitemap. Whether a site needs a sitemap or not depends on the type of website.

Question 3

The correct answer is: a: Duplicate content issues

A canonical URL is a HTML element used to tell search engines which URL is preferred when a single page is accessible by multiple URLs, such as the homepage being accessible by both ‘example.com’ and ‘example.com/index.html’. This will help prevent duplicate content issues./p>

Question 4

The correct answer is: b: It can take a while to generate it in the search results at first.

Depending on the level of competition, it can take a while for a page to rank high enough for people to click through the result and generate organic traffic.

Option A is incorrect as it is guaranteed that organic traffic is not coming from automated bots.

Option C is incorrect as organic traffic is always free.

Option D is incorrect as there is no limit on the number of times that organic traffic can be generated per day.

Question 5

The correct answer is: c: DuckDuckGo

DuckDuckGo is a search engine that puts emphasis on protecting people's privacy and anonymity. Unlike Google, Bing, and Yahoo, it does not keep track of people's past search data or use their personal preferences or location to personalise the search results and target ads.

Question 6

The correct answer is: a: An XML-based version of HTML.

Options B, C, and D are incorrect as those are all direct Google ranking factors.

Question 7

The correct answer is: b: A hyperlink pointing from Website B to Website A.

Option A is incorrect as that is an outbound link.

Option C is incorrect as that is an internal link.

Option D is incorrect as that is an email hyperlink.

Question 8

The correct answer is: b: False

Since JavaScript is a client-side scripting language that runs in the web browser and doesn't require communication with the web server, an internet connection is not required for JavaScript to be rendered in a web browser.

Question 9

The correct answer is: d: Scripting language

Question 10

The correct answer is: b: Inserting images into a webpage.

Options A is incorrect as managing user access levels would require a server-side scripting language.

Option C is incorrect as this would require a server-side scripting language, a stylesheet language, and a client-side scripting language.

Option D is incorrect as this would require a client-side or server-side scripting language.

Question 11

The correct answer is: a: Client-side scripts

Question 12

The correct answer is: d: All of the above

All the options are examples of ways of preventing cross-site scripting.

Question 13

The correct answer is: d: Accessible

The main reason why the alt attribute is used is for web accessibility reasons. Some users who browse the web have visual impairments and are unable to visually identify an image. Alt attributes can be read out by screen readers that convert text to speech so that they can understand what the image is about.

Question 14

The correct answer is: c: Persuasive text or imagery.

Clickbait uses persuasive text or imagery to encourage people to click, such as "You won't believe that this will save you £30 a day".

Question 15

The correct answer is: b: Quick and simple creation of websites.

CMSes enable users who do not have experience in web development or the time to code to quickly build, publish, and maintain websites.

Option A is incorrect as CMSes can create a lot of excessive code that leads to webpages being large in size and the designs can be complex and hard to understand.

Option C is incorrect as using a CMS can often lead to limited flexibility in terms of designs.

Option D is incorrect as CMSes offer no such guarantee of decreased controversy.

Question 16

The correct answer is: b: CPC

Option A is incorrect as that stands for Cost Per Lead and is the amount of money an advertiser will have to pay per lead, which is for each potential contact with a customer.

Option C is incorrect as that stands for Pay Per Click and is an advertising charging model, not a financial metric.

Option D is incorrect as that stands for Cost Per Day and is a fixed cost method of charging advertisers for each day they are advertising.

Question 17

The correct answer is: c: 1000 impressions

CPM (Cost Per Mille) is measured for every 1000 impressions.

Question 18

The correct answer is: a: Using keywords relevant to the page and creating content that covers the topic in detail.

Option B is incorrect as that can be a form of keyword stuffing, which will likely lead to penalties by search engines.

Option C is incorrect as that is a link scheme which will likely lead to penalties by search engines.

Option D is incorrect as using keywords with very little search volume will make it harder for pages to be found since there won't be enough people searching for them.

Question 19

The correct answer is: d: At

Option B is incorrect as that is a domain name registrar.

Option C is incorrect as that is a web development service.

Option D is incorrect as that is a website audit.

Question 20

The correct answer is: a: Upload their website files and make them publicly accessible.

Option A is incorrect as blogs offer no such guarantee.

Option B is incorrect as that is a wiki. Blogs usually only have one person or a team of people that have admin access to edit or create new posts.

Option C is incorrect as not all blogs are based on user-generated content.

Question 21

The correct answer is: c: Node.js

Question 22

The correct answer is: c: JavaScript

Question 23

The correct answer is: a: True

XHTML has stricter syntax than HTML because a single error will cause the whole document to fail when processed for output, unlike HTML, where one error will only cause the specific element to stop working.

Question 24

The correct answer is: d: There is no maximum number.

Question 25

The correct answer is: b: Developing and maintaining the user interface.

Options A, C, and D are all examples of tasks involved in backend development.

Question 26

The correct answer is: c: 1.5%

75 ÷ 5000 x 100 = 1.5% click-through rate

Question 27

The correct answer is: a: 12%

180 ÷ 1500 x 100 = 12% conversion rate

Question 28

The correct answer is: c: Meta descriptions

Option B is incorrect as it is an example of an off-page SEO factor.

Options A and D are incorrect as they are not direct ranking factors.

Question 29

The correct answer is: b: False

JavaScript is completely unrelated to Java. JavaScript is a web object-oriented programming language and Java is a computer object-oriented programming language. JavaScript is used to develop web-based features that run in a browser only, whilst Java is used to develop applications that do not use web browsers, such as games that are downloaded onto mobile devices.

Question 30

The correct answer is: d: Internal style

Question 31

The correct answer is: a: The way that users move from one page to another on a website

Question 32

The correct answer is: b: It is simpler to build and understand than a dynamic website.

Option A and C are incorrect as they are advantages of a dynamic website.

Option D is incorrect as it is the other way around. Not all types of websites, like ecommerce websites can be built statically.

Question 33

The correct answer is: a: True

Question 34

The correct answer is: b: Links

These are all examples of website content.

Question 35

The correct answer is: d: 12

1 HTML page + 5 images + 4 CSS files + 2 JavaScript files = 12 total hits

Option A is incorrect as that is the number of visitors.

Question 36

The correct answer is: a: A resource hosted on an external server.

Question 37

The correct answer is: c: Nofollow

Option A is incorrect as that is the tag used to instruct search engines to not store a cached copy of the page in the search results page or show a cached link.

Option B is incorrect as that is the tag used to prevent a description (snippet) from being shown under the search result listing.

Option D is incorrect as that is the tag used to prevent referral information from being passed onto the other site.

Question 38

The correct answer is: a: True

Question 39

The correct answer is: a: Informational intent

Question 40

The correct answer is: c: Somewhat effective

Originally, exact match domains used to be a very effective way of ranking for a given keyword and in the 2000s, they greatly improved the chances of a website ranking high. However, its effectiveness has been reduced. In 2012, Google’s exact match domain update was released and greatly reduced the effectiveness that exact match domains had on a website’s ability to rank in the SERP. Even though Google did not penalise websites for having an exact match domain, any exact match domains that were hosting spammy content had their rankings drop. However, they can still be somewhat effective and including the content of a website in a domain name is still beneficial.