Date First Published: 13th January 2023
Topic: Web Design & Development
Subtopic: SEO
Article Type: Computer Terms & Definitions
Difficulty: MediumDifficulty Level: 5/10
Learn more about what a keyword strategy is in this article.
A keyword strategy is a plan to generate organic traffic from relevant keywords in order to achieve a certain goal. After carrying out keyword research to find the most suitable keywords to use, a keyword strategy should be used, which contains all the decisions made based on the findings in keyword research. This could be the type of content to write. A keyword strategy should define what a website owner needs for their website to rank on the SERPs and the reason why.
A good keyword strategy uses keywords that:
A good keyword strategy will require more than just a few keywords to be planned. It will require a large number of keywords that are sorted into a hierarchy. In search engine marketing (SEM), this will make it much easier to create PPC ads. Keyword grouping will also make it easier to write text that applies to multiple terms at the same time.
When it comes to putting specific goals and key performance indicators for a keyword strategy in place, website owners should consider using:
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