What Is Email Marketing?

Date First Published: 30th March 2024

Topic: Computer Networking

Subtopic: Network Services

Article Type: Computer Terms & Definitions

Difficulty: Medium

Difficulty Level: 4/10

CONTENTS

Methods Of User Testing
Types Of User Testing
User Testing Measures
Difference Between User Testing and Usability Testing

Learn about what email marketing is in this article.

Email marketing is the use of email to increase website traffic. This is a good way of keeping in touch with customers and can be used to promote special offers, discounts, and other notices. These messages are usually sent in mass quantities, such as to hundreds of people who have already signed up for an account and have opted in to receive emails. This can be used to build relationships with existing and potential customers.

Types Of Email Marketing

The two main types of email marketing are:

Mailing lists - Most businesses have a database of email addresses. This can be used to encourage existing customers to take a specific action.
Newsletters - Digital newsletters are sent to subscribers on a mailing list, usually at a specific interval. Newsletters may be sent weekly or daily and contain content that is relevant to the audience, such as new product releases or links to blog posts.

Email Marketing Best Practices

Best practices for email marketing include:

Only send emails to people who have opted in to receive them - Avoid sending unsolicited emails to people who have never used your app or website or have opted out. It makes more sense to advertise a product or service to those who have already expressed an interest. Sending unsolicited emails can irritate users and get your email address or domain name added to email blacklists.
Simple design - The design should be kept simple and not be too complex. A simple design consists of a few colours, an emphasis on the logo and branding, and no overly complex elements.
Regularly send emails - Sending the right message at the right time is the best strategy to improve customer engagement and meet marketing goals. Sending emails at regular intervals, like every day, every week, or once a month helps recipients know when a new email will be available, encouraging them to continue subscribing.
Personalise emails - Personalising the emails (e.g. including the customer's name) can increase open and click-through rates. Subscribers are more likely to engage with an email if it is personalised to their needs or interests.