Date First Published: 16th April 2023
Topic: Web Design & Development
Subtopic: Web Development
Article Type: Computer Questions & Answers
Difficulty: EasyDifficulty Level: 3/10
Learn about how many words a blog post should have in this article.
Sometimes, you might be wondering how many words a blog post should have. When deciding how many words your blog post should have, it should achieve a balance, which means that it needs to have enough words to cover the topic in detail and answer the reader’s question, but not so many words that it takes up all of your reader’s time and causes them to get bored. This article explores the ideal number of words a blog post should have, which will vary based on what you are writing about.
There is information about the types of posts that are suitable for each word range below and how many words would be considered "short", "medium", or "long". The short answer to how many words a blog post should have is 250 to 5000 words, depending on what you are writing about and how much depth is needed.
If you want to quickly answer a question and don’t need to write much to cover your topic in detail, writing a short article of 250-500 words may be most suitable. The benefits of writing a short article are that it is quicker for users to read and it will get to the point quicker, making it more user-friendly. Examples of short blog posts are definition pages, short announcements, and FAQ pages.
Although there is no official minimum length for a blog post, we don’t recommend that you write a blog post with less than 250 words. Writing a blog post with less than 250 words may not be enough words for search engines to understand what the page is about and it will decrease the chances of getting social media shares and backlinks. Unless your post absolutely needs to be that short, you should think about adding more detail to it so that it is at least 250 words. If you have any blog posts that are shorter than 250 words, you should consider combining the short post into another one or expanding it.
Most medium-length blog posts, like news articles and press releases, are around 500-1000 words. Although 500-1000 words are not always enough to cover the topic in detail for all types of posts, this is a reasonable number of words and will work for most types of blog posts. Writing a blog post of 500-1000 words is the standard length as it will usually give readers enough information to answer their questions, whilst also not being so long that they lose interest or get overwhelmed.
Although most blog posts are around 500-1000 words, writing a long blog post above the average length is beneficial when you need to explore topics in more detail and your post needs more in-depth content. In addition, long articles will help generate more social media shares, improve the time on your blog, and increase the chances of getting more backlinks, which will boost the ranking of your page in SERPs. This is because users have to spend more time on the blog to read a longer article and are more likely to share and link to a longer blog post that completely covers the topic instead of a shorter one that partially covers it. Examples of posts that usually have 1000-2500 words are product recommendation posts, case studies, how-to posts, and detailed guides.
If you are writing in-depth about a complex topic that needs a huge amount of details and information in one page, like a full guide on how to use a product, writing an extra long blog post of 2500-5000 words is recommended. These types of blog posts often support other smaller posts and are known as "cornerstone content" or "pillar pages". There is evidence that these types of blog posts can give a good first impression for new visitors. However, not every blog post has to be between 2500-5000 words. Usually, only a few major blog posts are of this length on most blogs.
Even though there is no official maximum length for a blog post, we don’t recommend that you write a blog post with any more than 5000 words. This is because your readers might get a bit overwhelmed with posts that long, get impatient and stop reading, and are more likely to skim through them than read everything. This may cause them to miss out on some information.
If you have any blog posts that are longer than 5000 words, we recommend that you split them up into multiple smaller posts, or remove any text that you don’t need, if possible. In addition, very long blog posts will increase the size of the page, especially if your blog post contains images and videos. This will cause the page to take longer to fully load. For users with a slow internet connection, an old browser, or an old operating system, the page might even crash in their web browser, which is not good for user experience.
Will adding more words to a blog improve the ranking of my page in search engines, like Google?
No, word count is not a factor that will directly affect the ranking of your page in the Google search results page. A common misconception is that the more words a blog post contains, the higher it will rank on Google. Just adding more words to a blog post will not improve your ranking. However, you need a sufficient number of words on a page for search engines to understand what it is about and to give your page an opportunity to rank.
Is it true that the more words a blog post contains, the better?
No, you should focus more on quality, not quantity. A blog post with more words could still be lower quality than a blog post with fewer words if it is vague and doesn’t answer the reader’s question. As long as you are informative and write enough to cover the topic, that is what matters. Blogging isn’t all about word count.
Why is word count important to take note of?
Word count is important to take note of because it determines how much you are writing about about a specific topic and whether you have written enough or too much. However, the word count doesn’t say anything about the quality of the content itself, so even an article with 5000 words could be low-quality if it was vague and didn’t go into detail.
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