Date First Published: 13th November 2023
Topic: Web Design & Development
Subtopic: SEO
Article Type: Computer Terms & Definitions
Difficulty: MediumDifficulty Level: 4/10
Learn about what content syndication is in this article.
Content syndication is the process of republishing content, such as blog posts, on other websites to drive more traffic, increase awareness, and reach a wider audience. When syndicating content, the publisher usually mentions the original source with a link back. This makes it a simple and low-cost way to engage an audience.
Syndicated content will work better when there is high quality content to share that is optimised for search engines. Publishers are more likely to share high-quality content than content that has little value for users. Once content is syndicated, it is important for website owners to track referral traffic so that they can see how many users have been directed to their websites by their content syndicated on other websites.
Content syndication is not the same thing as guest posting. The main difference between content syndication and guest posting is that content syndication is a way of republishing content so that it can be seen by a wider audience and guest posting is the process of posting original content on a third-party websites. Compared to guest posting, content syndication is a much quicker way of driving website traffic as users only need to write one piece of content and republish it on other blogs and platforms.
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