Page 1 - Web Advertising

What Is A Leaderboard Ad?

Difficulty: Medium

A leaderboard ad is a rectangular and wide ad usually placed at the top of the webpage before the main content of webpages so that it will be immediately...

What Is An MFA Site?

Difficulty: Medium

Stands for a made for ads site, made for advertising site, or made for AdSense site. An MFA site is a type of website solely created to display ads.

What Is Social Media Marketing?

Difficulty: Medium

Social media marketing (SMM) is the use of social media platforms to promote products and services. This will help businesses build an online community.

What Is Personalised Advertising?

Difficulty: Medium

Personalised advertising, also known as targeted advertising, is the process of delivering targeted ads to users based on their data and past behaviours, such as what they have visited before.

What Is A Sponsored Post?

Difficulty: Medium

A sponsored post, also known as a promoted post, or a paid post is a post that is paid for by an advertiser and labelled as an ad to drive traffic to the advertiser's website.

What Is CPI?

Difficulty: Medium

Stands for Cost Per Install. CPI is a paid online advertising method limited to mobile applications and mobile advertising.

What Is Affiliate Marketing?

Difficulty: Medium

Affiliate marketing is a marketing agreement where a publisher promotes a business's product or service on their website and if someone clicks through the link...

What Is CPE?

Difficulty: Medium

Stands for cost per engagement. CPE represents the amount of money that an advertiser has to pay to a publisher each time a viewer actively engages with an ad.

What Is CPD?

Difficulty: Medium

Stands for cost per day. CPD is a fixed cost method of charging advertisers which represents the amount of money an advertiser will be charged for publishing an ad for a day on a website.

What Is Web Advertising?

Difficulty: Easy

Web advertising, also known as online advertising, or internet advertising, is the process of promoting goods and services on the World Wide Web.

What Is An Impression?

Difficulty: Medium

An impression is an instance of an ad or a piece of online content being rendered onto a user's screen. Each time an ad or a piece of web-based content is loaded, an impression is counted.

What Is Indirect Advertising?

Difficulty: Medium

Indirect advertising, also known as indirect marketing, is a form of online advertising when businesses use unobvious forms of advertising to promote their products or services rather than being promotional.

What Is Direct Advertising?

Difficulty: Medium

Direct advertising, also known as direct marketing, is a form of online advertising when a business directly asks potential customers to buy a product or a service.

What Is A Call To Action?

Difficulty: Medium

A call to action (CTA) is a banner, button, or some graphic or text on a website designed to grab the visitor's attention and encourage them to perform an action.

What Is CPL?

Difficulty: Medium

Stands for Cost Per Lead. CPL represents the amount of money an advertiser will have to pay to a publisher for each lead.

What Is PPL?

Difficulty: Medium

Stands for Pay Per Lead. PPL is a paid online advertising method where advertisers are charged for each potential customer. PPL is similar to PPC (pay per click), but advertisers are not charged for each click.

What Is A Lead?

Difficulty: Medium

A lead describes contact made with a potential customer who shows interest in the products or services. Lead generation is the process of generating leads on the internet.

What Is Click-Through Rate?

Difficulty: Medium

Click-through rate (CTR) is the percentage of visitors that click on an online advertisement and are directed to the advertiser's website. If a user interacts with an advertisement, they are 'clicking through' and leaving the publisher's website.

What Is A Sticky Ad?

Difficulty: Medium

A sticky ad, also known as an anchor ad, is one that remains visible when the user scrolls down the page and stays in exactly the same position when the user scrolls up and down.

What Is A Native Ad?

Difficulty: Medium

A native ad is a type of online advertisement that is designed to blend in with the content around the page, provide a better user experience and generate higher conversion rates for advertisers and higher chances of revenue for publishers.

What Is A Popup Ad?

Difficulty: Medium

A popup ad is a type of advertising that generates ads in a new browser window or covers parts of the webpage with JavaScript to generate an action from a visitor.

What Is PPC?

Difficulty: Medium

Stands for pay per click. PPC is a paid online advertising method where advertisers are charged each time a visitor clicks on one of their ads and is directed to the advertiser's website.

What Is CPM?

Difficulty: Medium

Stands for cost per mille. CPM represents the amount of money an advertiser has to pay a publisher every 1000 impressions, which means every time one of their ads...

What Is CPC?

Difficulty: Medium

Stands for cost per click. CPC represents the amount of money an advertiser will have to pay to a publisher each time their PPC ad is clicked on.

What Is An Interstitial Ad?

Difficulty: Medium

An interstitial ad is an interactive, full-screen ad that covers the interface of their app or website. They are similar to popup ads, but their full-screen coverage is what differentiates them from other types.

What Is Ad Fraud?

Difficulty: Medium

Ad fraud is the use of deception techniques to artificially increase the advertiser's costs for financial gain. Ad fraud often tricks advertisers...

What Is A Banner Ad?

Difficulty: Easy

A banner ad is an embedded ad on a website delivered from an ad server, known as a banner. When clicked on, the user will leave the current website and be redirected to the advertiser's website.

What Is Click Fraud?

Difficulty: Medium

Click fraud occurs on pay-per-click (PPC) ads where individuals or bots fraudulently click on ads over and over again with the sole intention of artificially increasing the advertiser's costs or generating more revenue for the publisher.