Page 5 - Web Design & Development

What Is The Noarchive Tag?

Difficulty: Medium

The noarchive tag is a meta tag used to instruct search engine bots to not cache a specific page. It is located in the head of the HTML document.

What Is Cornea Gumbo?

Difficulty: Medium

Cornea gumbo describes a webpage that is overly flashy, overwhelming, or overstuffed for users.

What Is A UTM Tracking Tag?

Difficulty: Medium

A UTM (Urchin Tracking Module) tracking tag, also known as a UTM parameter, or UTM code, is a unique identifier added to the end of a URL used to track where website traffic comes from if a user clicks on the link.

What Is A Reciprocal Link?

Difficulty: Medium

A reciprocal link is an agreement between two websites that have similar content to manually link to each other, often with keyword-filled anchor text, with both website owners basically saying 'Link to me and I will link to you'.

What Is An Impression?

Difficulty: Medium

An impression is an instance of an ad or a piece of online content being rendered onto a user's screen. Each time an ad or a piece of web-based content is loaded, an impression is counted.

What Is A Page View?

Difficulty: Easy

A page view, also spelt pageview, is an instance of a visitor loading or reloading a webpage into their web browser.

What Is PageRank?

Difficulty: Medium

PageRank (PR) is an algorithm used by Google to rank pages and measure their value, importance, and authority to determine the order the search results are displayed.

What Is Link Juice?

Difficulty: Medium

In SEO, link juice, also known as link equity, or link authority, is the amount of value or authority that a backlink or an internal link passes to another webpage.

What Is The Noreferrer Attribute?

Difficulty: Medium

The noreferrer attribute is a HTML attribute added to a link used to prevent referral information from being passed onto the destination site by removing the referral information from the HTTP header.

What Is Technical SEO?

Difficulty: Medium

Technical SEO is the process of optimising a website for search engines to find, crawl, render, and index it more effectively.

What Is A HTML Paragraph?

Difficulty: Medium

A HTML paragraph defines a block of text in a HTML document, supported by all web browsers, that always starts on a new line and web browsers automatically add a margin (whitespace) before and after a paragraph.

What Are Meta Keywords?

Difficulty: Medium

Meta keywords are a type of meta tag that allows relevant keywords of the page to be specified to give search engines more information about the topic of the page.

What Is Indirect Advertising?

Difficulty: Medium

Indirect advertising, also known as indirect marketing, is a form of online advertising when businesses use unobvious forms of advertising to promote their products or services rather than being promotional.

What Is Direct Advertising?

Difficulty: Medium

Direct advertising, also known as direct marketing, is a form of online advertising when a business directly asks potential customers to buy a product or a service.

What Is Off-Page SEO?

Difficulty: Medium

Off-page SEO refers to ways of improving the position of a website in the search results through actions outside of a website. It does not involve changing or optimising the content on a website.

What Is On-Page SEO?

Difficulty: Medium

On-page SEO, also known as on-site SEO ,or on-page optimisation refers to ways of improving the position of a website in the search results directly within the website that website owners have control over.

What Is Guest Posting?

Difficulty: Medium

Guest posting, also known as guest blogging, is the act of writing content for someone else’s website or blog.

What Is A Content Farm?

Difficulty: Medium

A content farm, also known as a content mill, or a content factory, is a website that publishes large amounts of low-quality and often duplicate, rewritten, or scraped content that has little value for users.

What Is A Web Directory?

Difficulty: Medium

A web directory is an organised and categorised list of websites maintained by an individual or a group of individuals.

What Is A Short-Tail Keyword?

Difficulty: Medium

A short-tail keyword, also known as a head keyword, is a short and general keyword of 1-2 words that covers a wide topic that has a high search frequency and very high competition.

What Is A Long-Tail Keyword?

Difficulty: Medium

A long-tail keyword is a highly specific phrase of 3+ words that often has a relatively low search frequency and competition level.

What Is Search Engine Marketing?

Difficulty: Medium

Search engine marketing (SEM) is a form of online marketing that involves promoting a website in the SERP using paid advertising.

What Is XML?

Difficulty: Medium

Stands for Extensible Markup Language. XML is a markup language used for storing and transmitting data.

What Is A Noindex Tag?

Difficulty: Medium

A noindex tag is a meta tag used to instruct search engine bots not to crawl a specified page. It is located in the head of the HTML document and prevents the URL from being included in the search results.

What Is A Meta Title?

Difficulty: Medium

A meta title, also known as a title tag, is a HTML tag used to specify the title of a webpage. The title can be seen in the web browser tab, the search results page, the bookmarks bar, and social media posts, but not on the webpage.

What Is A Meta Description?

Difficulty: Medium

A meta description is a HTML attribute used to briefly describe a page. This text can appear in the search engine results under the title, so it is an important part of SEO.

What Is Pogo Sticking?

Difficulty: Medium

Pogo sticking is the act of clicking on multiple search results in the search engine results page and switching back and forth, indicating that searchers did not find what they were looking for.

What Is Link Building?

Difficulty: Medium

Link building is the process of getting backlinks, also known as inbound links, to a webpage from other websites with the aim of boosting the search engine ranking of that page.

What Is Dwell Time?

Difficulty: Medium

Dwell time is the period of time that a user spends on a webpage after clicking through a link on a search engine result before returning back to the search engine results page or leaving the website.

What Is Clickbait?

Difficulty: Medium

Clickbait describes website content that is specifically intended to grab visitor's attention and encourage them to click on a link to a certain webpage.