Page 7 - Medium Articles

What Is A HTML Colour Code?

Difficulty: Medium

A HTML colour code is a triplet hexadecimal method of representing a colour in an RGB format. Three values are combined together, including red, green, and blue in order to digitally make up a colour.

What Is Web Caching?

Difficulty: Medium

Web caching is the process of temporarily storing recently requested files, information, and data into a cache or storage location so that they can be accessed faster in the future...

What Is Search Engine Cloaking?

Difficulty: Medium

Search engine cloaking is a black hat SEO technique that involves presenting different content to search engines than human users in order to manipulate the search engine ranking of a website for certain keywords.

What Is The Alt Attribute?

Difficulty: Medium

Short for the alternative attribute, the alt attribute is a HTML element used to specify the alternative text that will display when an image fails to load.

What Is Keyword Stuffing?

Difficulty: Medium

Keyword stuffing is a black hat SEO technique that involves placing an unnecessarily large amount of keywords onto a page to manipulate the search engine ranking of a website.

What Is Click Fraud?

Difficulty: Medium

Click fraud occurs on pay-per-click (PPC) ads where individuals or bots fraudulently click on ads over and over again with the sole intention of artificially increasing the advertiser's costs or generating more revenue for the publisher.

What Is A Search Engine Results Page?

Difficulty: Medium

Often abbreviated to a SERP, a search engine results page is a list of results that displays after a searcher submits a search query into a search engine, such as Google.

What Is Whitespace?

Difficulty: Medium

In web design, whitespace, also known as negative space is simply the space left blank or unmarked between different elements on a website...

What Is Domain Authority?

Difficulty: Medium

Domain authority, also known as DA, is a metric developed by Moz that measures the search engine ranking score of a certain website...

What Is Anchor Text?

Difficulty: Medium

Anchor text is the visible, clickable text in a hyperlink. In HTML, it can be known as the link label. The anchor text is the second part of the hyperlink...

What Is Web Hosting?

Difficulty: Medium

Web hosting is a service provided by a web host that allows users to make their websites accessible on the World Wide Web by allocating them with server space...

What Is RPM?

Difficulty: Medium

In web advertising, RPM stands for Revenue Per Mille. It represents the amount of money a publisher will earn per 1000 impressions...

What Is Web Scraping?

Difficulty: Medium

Web scraping, also known as web harvesting, or web data extraction, is the process of extracting data or information from a website using a computer program, bot, or manually by the user.

What Is Paid Traffic?

Difficulty: Medium

Paid traffic describes traffic that comes through paid advertisements, promotions, and campaigns, such as Google Ads, Facebook Ads...

What Is PHP?

Difficulty: Medium

PHP is a widely used server-side scripting language that is embedded in HTML pages and used in web development. PHP is often used to create dynamic content, interact with databases, and perform calculations.

What Is A Canonical URL?

Difficulty: Medium

A canonical URL is a HTML element used to tell search engines which URL is preferred when a single page is accessible by multiple URLs...

What Is A Web Crawler?

Difficulty: Medium

A web crawler, also known as a web spider or simply a crawler, is a bot operated by a search engine that travels across the World Wide Web and crawls and indexes content...

What Is Direct Traffic?

Difficulty: Medium

Direct traffic is defined as traffic with no referring website or source. This could include visitors manually typing the URL into their web browser...

What Is Organic Traffic?

Difficulty: Medium

Organic traffic describes traffic that comes through search engines, such as Google, Bing, DuckDuckGo, Yahoo, and Yandex. The traffic is unpaid as visitors do not land on the website through paid ads...

What Is The Golden Ratio?

Difficulty: Medium

The golden ratio, also known as the golden rectangle or divine ratio, is a special formula that is equal to 1:1:618, illustrated with seashell-shaped spirals, that dates back to over 4000 years ago when scientists discovered that most old buildings comply with the golden ratio.

What Is The Rule Of Thirds?

Difficulty: Medium

In web design, the rule of thirds is a principle that states that placing items of interest on the thirds of an image keeps users more engaged and is more appealing to the eye than placing them in the centre.

What Is Bounce Rate?

Difficulty: Medium

Bounce rate is the percentage of visitors that enter a website and leave after viewing a single page without clicking on anything else.

What Is A CMS?

Difficulty: Medium

Stands for a Content Management System. A CMS is a web application that provides a graphical user interface for users to create, manage, edit, and publish content without having to code it from scratch.

What Is A Sitemap?

Difficulty: Medium

A sitemap, also spelt as site map, is an illustration, drawing, or HTML file, that presents a hierarchical view of the pages of a website used to help visitors find what they are looking for.

What Is An XML Sitemap?

Difficulty: Medium

An XML sitemap, also spelt as site map, is an XML file that provides search engines with a list of important pages, images, and videos of a website.

What Is The CSS Box Model?

Difficulty: Medium

In CSS design, the box model is a container that consists of four properties that wrap around each HTML element. The properties of the box model include...

What Is A Website Wireframe?

Difficulty: Medium

A website wireframe, also known as a website mockup, is a blueprint created in the early development stage of a website, used for giving an idea about the structure and design of a website before any code is written.

What Is Full-Stack Development?

Difficulty: Medium

Full-stack development is a category of web development that refers to the work involved in creating, developing, building, and maintaining both the backend and frontend of a website, which basically means the entirety of a website...

What Is Frontend Development?

Difficulty: Medium

Frontend development, also known as client-side development, is a category of web development that refers to the work involved in creating, developing, building, and maintaining what users see on their end of the website.

What Is Backend Development?

Difficulty: Medium

Backend development, also known as server-side development, is a category of web development that refers to the work involved in creating, developing, building, and maintaining what users do not see on a website.