Page 11 - Medium Articles

What Is Adblocking?

Difficulty: Medium

Adblocking, also known as ad filtering is a software capability for preventing online ads from displaying in a web browser by blocking requests to ad servers that deliver the ads.

What Is Keyword Cannibalisation?

Difficulty: Medium

Keyword cannibalisation happens when two or more pages on the same website are optimised for the same keywords and compete against each other for ranking.

What Is A Featured Snippet?

Difficulty: Medium

A featured snippet is a short snippet of text that appears right at the top of the Google's organic search results to quickly and clearly answer a searcher's question.

What Is Code-To-Text Ratio?

Difficulty: Medium

Code-to-text ratio is the percentage of a webpage that contains text compared to the amount of HTML markup needed to display it.

What Is A Manual Action?

Difficulty: Medium

A manual action is a temporary penalty issued by Google for violating their webmaster guidelines. These happen when a member of Google’s team has determined...

What Is Link Velocity?

Difficulty: Medium

Link velocity is the rate a page or a website is getting backlinks over a certain period of time. It is usually measured in the number of...

What Is Keyword Stemming?

Difficulty: Medium

Keyword stemming is Google’s ability to understand different forms of the same keyword in a search query. It is called keyword stemming as it takes the root or stem...

What Is The HTML Tag?

Difficulty: Medium

The HTML tag is found within the <body> tag and is used to make text bold without adding any extra importance to it.

What Is Click Depth?

Difficulty: Medium

Click depth is the total number of internal links a user must click through to access a page on a website.

What Is A Branded Keyword?

Difficulty: Medium

A branded keyword is a keyword that includes the name of a brand or variations of it. Branded keywords can also be related to the product or services of a brand.

What Is Yoast?

Difficulty: Medium

Yoast is a company that specialises in optimising for search engines and CMS SEO plugins. Most people that use WordPress know Yoast from their Yoast SEO plugin.

What Is Keyword Difficulty?

Difficulty: Medium

Keyword difficulty is a metric that estimates how difficult it would be to rank on the first page of Google for a specific keyword, based on factors, such as backlinks, organic search competition, relevance, and quality of content.

What Is Keyword Research?

Difficulty: Medium

Keyword research is the process of identifying words and phrases and understanding how a website is ranking or could rank for them.

What Is Search Volume?

Difficulty: Medium

Search volume refers to the number of times that a specific keyword was searched for in a given period of time, such as every month.

What Is CPI?

Difficulty: Medium

Stands for Cost Per Install. CPI is a paid online advertising method limited to mobile applications and mobile advertising.

What Is The HTML Tag?

Difficulty: Medium

The is used to define text in an alternative style from the normal text to differentiate specific words.

What Is XHTML?

Difficulty: Medium

XHTML is an XML-based version of HTML that extends HTML and XML and allows it to work with other data formats, such as XML.

What Is A Web Farm?

Difficulty: Medium

A web farm, also known as a web server farm, is a website that uses more than one server to handle requests to improve response time, reliability, and performance.

What Is Web Forwarding?

Difficulty: Medium

Web forwarding, also known as domain forwarding, is a feature provided by a web host or domain registrar that allows the owner to automatically forward a domain name to another URL.

What Is A Mirror Site?

Difficulty: Medium

A mirror site, also known as a mirrored site, is an identical copy of another website located under a different URL.

What Is Affiliate Marketing?

Difficulty: Medium

Affiliate marketing is a marketing agreement where a publisher promotes a business's product or service on their website and if someone clicks through the link...

What Is CPE?

Difficulty: Medium

Stands for cost per engagement. CPE represents the amount of money that an advertiser has to pay to a publisher each time a viewer actively engages with an ad.

What Is CPD?

Difficulty: Medium

Stands for cost per day. CPD is a fixed cost method of charging advertisers which represents the amount of money an advertiser will be charged for publishing an ad for a day on a website.

What Is The HTML Br Tag?

Difficulty: Medium

The HTML tag is used to create a line break in a HTML document. It is useful when separate lines are required for text, such as when writing addresses, song lyrics, or poems.

What Is 10x Content?

Difficulty: Medium

10x content describes content that is 10 times better than the highest ranking result that can be found in the search results page for a specific keyword.

What Is Crawl Budget?

Difficulty: Medium

Crawl budget is how fast a search engine bot can crawl a website and the maximum number of pages it can crawl in a given period of time.

What Is The Data-Nosnippet Attribute?

Difficulty: Medium

The data-nosnippet attribute is a HTML attribute used to instruct Google to not use certain textual parts of a HTML page as a featured snippet and a description under the search engine listing.

What Is The Nosnippet Tag?

Difficulty: Medium

The nosnippet tag is a meta tag used to instruct search engine bots to not show a snippet (description) under the search engine listing.

What Is Hotlinking?

Difficulty: Medium

Hotlinking, also known as inline linking, is the process of linking to and displaying a resource, such as an image or video, hosted on an external server instead of the website owner downloading it and uploading it to their own server.

What Is A Deep Link?

Difficulty: Medium

A deep link is a hyperlink pointing to a specific page on a website (e.g. https://example.com/directory/article-1.html' rather than the homepage of a website (e.g. 'https://example.com').