Page 12 - Medium Articles

What Is A Keyword Strategy?

Difficulty: Medium

A keyword strategy is a plan to generate organic traffic from relevant keywords in order to achieve a certain goal.

What Is Google AdSense?

Difficulty: Medium

Google AdSense, also known as AdSense, is a service provided by Google that provides website owners with a way of making money from their website by publishing ads from Google Ads.

What Is HDML?

Difficulty: Medium

Stands for Handheld Device Markup Language. HDML is a specialised version of HTML that allows text content and applications to be written on...

What Is A Web Beacon?

Difficulty: Medium

A web beacon, also known as a web bug, is a 1x1 pixel image used for tracking purposes. It can track a user visiting a webpage or reading an email.

What Are Google Webmaster Guidelines?

Difficulty: Medium

Google Webmaster Guidelines are the guidelines which cover best practices for Google finding, indexing, and ranking a website.

What Is A Private Blog Network?

Difficulty: Medium

A private blog network (PBN) is a group of websites controlled by a person or a group of people which are used to build backlinks to a single website.

What Is Link Stability?

Difficulty: Medium

Link stability is about whether outbound links remain on a webpage for an extended period of time without any changes that could disrupt them, such as changing the URL.

What Is The Hreflang Attribute?

Difficulty: Medium

The hreflang attribute is used to define the country and language a page is designed to serve so that search engines can serve that result for users searching in that language.

What Is Personalised Advertising?

Difficulty: Medium

Personalised advertising, also known as targeted advertising, is the process of delivering targeted ads to users based on their data and past behaviours, such as what they have visited before.

What Is Grey Hat SEO?

Difficulty: Medium

Grey hat SEO is an SEO practice that goes outside the rules of white hat SEO and is riskier but does not cause a website to be banned from search engines.

What Is The Google Disavow Tool?

Difficulty: Medium

The Google disavow tool is a tool provided by Google Search Console that allows website owners to instruct Google on which inbound links to ignore the value of.

What Is Yandex Search?

Difficulty: Medium

Yandex Search is a search engine owned and operated by Yandex, based in Russia. Yandex Search is the second largest search engine in Russia.

What Is White Hat SEO?

Difficulty: Medium

White hat SEO refers to a range of ethical techniques that abide by the search engine guidelines and involve no deception.

What Is A Focus Keyword?

Difficulty: Medium

A focus keyword is a keyword that website owners want a page to rank for the most. As suggested in the name, focus keywords are the main keywords that a page is...

What Is An Exact Match Domain?

Difficulty: Medium

An exact match domain (EMD) is a domain name that matches the same keywords a page is trying to rank for.

What Is DuckDuckGo?

Difficulty: Medium

DuckDuckGo is a search engine that puts emphasis on protecting people's privacy and anonymity. Unlike Google, Bing, and Yahoo, it does not...

What Is Search Intent?

Difficulty: Medium

Search intent is the reason why someone performed a specific search and can be known as the 'why' behind a search query.

What Is Thin Content?

Difficulty: Medium

Thin content describes content that has little to no value for users. Since the content is not helpful to users, it will result in a poor user experience.

What Is The HTML <a> Target Attribute?

Difficulty: Medium

The HTML <a> target attribute is used to specify where to open the linked page. If no target is specified, the link will open in the same frame.

What Is Below The Fold?

Difficulty: Medium

Below the fold describes the lower part of a webpage that a visitor can only see by scrolling down. The term 'below the fold' comes from...

What Is Above The Fold?

Difficulty: Medium

Above the fold describes the upper part of a webpage that a visitor sees before scrolling down. The 'fold' is where the browser window ends, but the rest of the webpage can be viewed by scrolling down.

What Is WooCommerce?

Difficulty: Medium

WooCommerce is a free and open-source ecommerce plugin for WordPress designed to make it easy to sell products and services on a WordPress website. It was launched on 27th September 2011.

What Is Joomla?

Difficulty: Medium

Joomla is a free and open-source CMS written in PHP used to add and publish web content and simplify the process of updating and writing content for a website.

What Is A Rich Snippet?

Difficulty: Medium

A rich snippet is an enhanced snippet in the search results that contains additional information. The additional information could be structured data, such as the star rating...

What Is A Sponsored Post?

Difficulty: Medium

A sponsored post, also known as a promoted post, or a paid post is a post that is paid for by an advertiser and labelled as an ad to drive traffic to the advertiser's website.

What Is Bing Webmaster Tools?

Difficulty: Medium

Bing Webmaster Tools is a free service provided by Bing that allows website owners to monitor the overall performance of their website in the Bing search results.

What Is Google Search Console?

Difficulty: Medium

Google Search Console is a free web service provided by Google that allows website owners to monitor the presence of their website in the Google search results.

What Is Exit Rate?

Difficulty: Medium

Exit rate is the percentage of visitors that exit a certain page after visiting any number of pages on the website. For example, if a visitor landed on Page A, clicked on...

What Is The Nofollow Attribute?

Difficulty: Medium

The nofollow attribute is a HTML attribute used to instruct search engine bots to ignore the URL and not follow it. If a website links to an external site...

What Is Keyword Prominence?

Difficulty: Medium

Keyword prominence refers to how prominent a keyword is within a webpage. The prominence of keywords is determined by how close they are to the beginning of the...