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What Is A Dynamic Website?

Difficulty: Medium

A dynamic website is one that has content that automatically changes each time it is accessed without the webmaster having to manually update it.

What Is A Static Website?

Difficulty: Medium

A static website, also known as a stationary website, or a flat website is one that delivers the same content each time it is viewed and is delivered exactly as stored, regardless of the identity of the user or other factors.

What Is Ad Fraud?

Difficulty: Medium

Ad fraud is the use of deception techniques to artificially increase the advertiser's costs for financial gain. Ad fraud often tricks advertisers...

What Is Infinite Scrolling?

Difficulty: Medium

Infinite scrolling is a web design functionality that automatically loads content as the user scrolls down to the bottom of the page with no visible end line. It allows users to infinitely scroll down.

What Is Pagination?

Difficulty: Easy

Pagination is the process of breaking up web content into different pages in order to make it more user-friendly, prevent the page from becoming overloaded, and prevent users from becoming overwhelmed by the large amount of content on one page.

What Is A Breadcrumb Trail?

Difficulty: Medium

A breadcrumb trail, also known as breadcrumb navigation, or breadcrumbs, is a user interface element displayed outside the navigation bar that allows users to trace the directory path of the current page they are visiting.

What Is A Banner Ad?

Difficulty: Easy

A banner ad is an embedded ad on a website delivered from an ad server, known as a banner. When clicked on, the user will leave the current website and be redirected to the advertiser's website.

What Is A HTML Colour Code?

Difficulty: Medium

A HTML colour code is a triplet hexadecimal method of representing a colour in an RGB format. Three values are combined together, including red, green, and blue in order to digitally make up a colour.

What Is Web Caching?

Difficulty: Medium

Web caching is the process of temporarily storing recently requested files, information, and data into a cache or storage location so that they can be accessed faster in the future...

What Is Search Engine Cloaking?

Difficulty: Medium

Search engine cloaking is a black hat SEO technique that involves presenting different content to search engines than human users in order to manipulate the search engine ranking of a website for certain keywords.

What Is The Alt Attribute?

Difficulty: Medium

Short for the alternative attribute, the alt attribute is a HTML element used to specify the alternative text that will display when an image fails to load.

What Is Keyword Stuffing?

Difficulty: Medium

Keyword stuffing is a black hat SEO technique that involves placing an unnecessarily large amount of keywords onto a page to manipulate the search engine ranking of a website.

What Is Web Content?

Difficulty: Easy

Web content is the text, audio, or visual content that is published on a website. This is the most important part of a website as without...

What Is Click Fraud?

Difficulty: Medium

Click fraud occurs on pay-per-click (PPC) ads where individuals or bots fraudulently click on ads over and over again with the sole intention of artificially increasing the advertiser's costs or generating more revenue for the publisher.

What Is A Search Engine Results Page?

Difficulty: Medium

Often abbreviated to a SERP, a search engine results page is a list of results that displays after a searcher submits a search query into a search engine, such as Google.

What Is A Broken Link?

Difficulty: Easy

A broken link, also known as a dead link, is a link that points to a non-existent page or one that is inaccessible to a user. When a user tries to visit a broken link, the server will return an error...

What Is Whitespace?

Difficulty: Medium

In web design, whitespace, also known as negative space is simply the space left blank or unmarked between different elements on a website...

What Is Domain Authority?

Difficulty: Medium

Domain authority, also known as DA, is a metric developed by Moz that measures the search engine ranking score of a certain website...

What Is Anchor Text?

Difficulty: Medium

Anchor text is the visible, clickable text in a hyperlink. In HTML, it can be known as the link label. The anchor text is the second part of the hyperlink...

What Is Web Hosting?

Difficulty: Medium

Web hosting is a service provided by a web host that allows users to make their websites accessible on the World Wide Web by allocating them with server space...

What Is A Hyperlink?

Difficulty: Easy

A hyperlink is an embedded link in a HTML document that contains a reference to another URL, file, or portion of a document that is accessible by clicking on it.

What Is RPM?

Difficulty: Medium

In web advertising, RPM stands for Revenue Per Mille. It represents the amount of money a publisher will earn per 1000 impressions...

What Is Web Scraping?

Difficulty: Medium

Web scraping, also known as web harvesting, or web data extraction, is the process of extracting data or information from a website using a computer program, bot, or manually by the user.

What Is Paid Traffic?

Difficulty: Medium

Paid traffic describes traffic that comes through paid advertisements, promotions, and campaigns, such as Google Ads, Facebook Ads...

What Is PHP?

Difficulty: Medium

PHP is a widely used server-side scripting language that is embedded in HTML pages and used in web development. PHP is often used to create dynamic content, interact with databases, and perform calculations.

What Is A Canonical URL?

Difficulty: Medium

A canonical URL is a HTML element used to tell search engines which URL is preferred when a single page is accessible by multiple URLs...

What Is A Web Crawler?

Difficulty: Medium

A web crawler, also known as a web spider or simply a crawler, is a bot operated by a search engine that travels across the World Wide Web and crawls and indexes content...

What Is Direct Traffic?

Difficulty: Medium

Direct traffic is defined as traffic with no referring website or source. This could include visitors manually typing the URL into their web browser...

What Is Organic Traffic?

Difficulty: Medium

Organic traffic describes traffic that comes through search engines, such as Google, Bing, DuckDuckGo, Yahoo, and Yandex. The traffic is unpaid as visitors do not land on the website through paid ads...

What Is The Golden Ratio?

Difficulty: Medium

The golden ratio, also known as the golden rectangle or divine ratio, is a special formula that is equal to 1:1:618, illustrated with seashell-shaped spirals, that dates back to over 4000 years ago when scientists discovered that most old buildings comply with the golden ratio.